Arkade is for Artists, Managers & Indie Labels

Monday, 30 December 2013

Arkade was  created specifically for Artists, Managers & Indie Labels

Arkade Subscribers can:
  • Create and manage their own Artist websites
  • Build and operate a website and keep your rights and 100% of the price you set for your sales.
  • Generate Ringtones for each track
  • Edit Previews (start the track preview after the 3 min bass & drum intro; fade in/out)
  • Stream each track individually on Arkade Streaming
  • Opt-In to include each track in widgets
  • Stream videos from You Tube
  • Links - Automatic link generation for all products or pages – If fans want to download your track, point them to your Artists sites to make the transaction, because the best deal is at Arkade – 100% of the price you set!
  • Manage Blogs
  • Manage mailing lists
  • Tiered administration - Label controls which versions of which tracks are posted & at what price, but can appoint other site administrators with permissions set for each page - e.g. to keep the news, gigs &/or gallery pages up to date.
  • Territorial Exclusions – Exclude each track from being available in any territory (this might be useful if you have any licensing arrangements in place).
  • Multi Currency – set the prices for your tracks in your currency and your fans around the world will see them in their currency.
  • Mechanical Royalty collection and payment service for your cover versions.
  • ISRCs
  • Operate an website for each artist on the label. All of the Artist Sites that you open on Arkade will appear under your one account. When you log in, you will see all of your Label's Sites and you can then manage the content of each one individually.
Try out Arkade for yourself with no long term commitment (cancel anytime - no credit card required) with the free Trial Pack at www.arkade.com

It’s easy to build and operate a site on Arkade and keep your rights and 100% of the price you set for your sales.

The Artists Page and the Artists FAQs will answer all of your questions.

To see the different Pack options and services that Arkade offers, click Pack Options

There is an extensive online User Guide which explains step by step how to build and operate your Arkade Site.

If you have any other questions or need further assistance contact support@arkade.com

The Arkade support team is always ready to help.

The Arkade Team 
www.arkade.com - "Your Music, Your Income, Your Label."




Digital Music Handling

Monday, 18 February 2013

There are three simple steps to get your music into business:


Step1: Upload Music

Tracks can be uploaded and deleted via your Site Control Panel at any time [Login/Manage Site/Site Control Panel/Music/Upload Music]

Previews, streams and downloads are the same quality as uploaded (MP3 format only)

Step 2: Music Bin

Tracks will be stored in your Music Bin after they have been uploaded and processed (preview created and Meta Data embedded).

In your Music Bin you can edit the track details. The information you enter will ensure that the Artist Name, Track Name, Genre, ISRC, Image, etc (Meta Data) always accompanies your track when streamed or downloaded.

You can also add an image/artwork that will accompany your track when posting to the Music (Live) Page of your site, define the preview segment, create Ringtones and get an ISRC number for all your uploaded tracks (not available with Trial Pack).

Step 3: Music Page

The final stage and allows you to post music from your Music Bin onto the live area of your site.

Your Music Page is where fans will be able to preview, stream and download your music.

You can remove items from your live site at any time via your Site Control Panel.

Arkade allows you to “bundle” products together. This can be solely digital items (MP3s) or physical products (vinyl, CD’s, t-shirts, etc - see “Merchandise Section”) or a combination of the two.

You can set the price for your tracks and bundles and create special promotions in your Site Control Panel/Music/Music Page. You will be paid 100% of the price you set for your products within 60 days from the end of each quarter as per Arkade Terms & Conditions.

The comprehensive online User Guide explains in detail how to manage and operate your Artist Site. Simply click on the 'User Guide icon' on the top right of any of your Site Control Panel pages

What Artists are asking...

Wednesday, 10 October 2012


What is the best advice for an Artist who needs to create a solid online presence?

Your online strategy should be a “hub and spokes” structure.

Your website is your hub. You do need to be active and engage with your fans on Social Networks - Facebook, Twitter, YouTube etc. (the spokes)

But you should, use those “spokes” to direct traffic back to your own website, where you control the fan's experience & your content;  build up your fan base (names, email addresses, etc.) so you can create mailing lists for Mail Shots (new releases) & Newsletters (news, gigs) and you can sell your music and merchandise directly from your web site ( where you get the best deal - 100% of the price you set for your products).

Plus, many bookers, promoters, journalists and bloggers won’t take you seriously if your main web address or first search result is an undecipherable Tumblr or a Facebook fan page.

Blogs v Websites

Blogs and websites are different. Your website should have a blog, but your website should NOT be a blog (i.e. one page that scrolls down for miles)

You can build a full band website with WordPress, but it is not easy, and is beyond at least 80% of musicians. It requires adding 3rd party plug-ins and widgets to get the features you need. In addition, the cost of web hosting, media hosting, domain name registration and adding eCommerce (store)  is much higher than an Arkade site.

To calculate the total cost of creating an Artist website

1.       How much of your time do you need to spend, researching, learning, building, etc. (and what is the  opportunity cost vs. rehearsing, writing, etc.).
2.      What is the cost to hire a designer, or developer ?
3.      What is the cost to buy a theme ?
4.      What is the cost to buy a domain ?
5.      What is the cost to pay for hosting ?
6.      What is the cost to host your media (music, videos)?
7.      What is the cost of embeddable players ?
8.      What is the cost for a mailing list service ?
9.      What is the cost to sell downloads & stream from your website ?
10.  What is the cost in time and effort dealing with support from all those different services?
11.  Can you operate your website yourself, at no expense ?

You can build a decent Artist website using mostly free tools, but you need to look at the Total Cost and you will spend more time and money than you'd imagine.


LIV DAWSON

Friday, 27 July 2012

'Here’s That Rainy Day'

(Jimmy Van Heusen and Johnny Burke)

Liv Dawson debut single released on Ark Records

 

 


Produced by Greg Walsh for Ark Records                                           
© Ark Records 2012   GBKEW1200047
Bourne Music/WC Music/Campbell Connelly
Marketing and Promotion: Gettyimages.                                               

 

Liv Dawson is a rare and prodigious talent who sings with a maturity that belies her age.   

Renowned international record producer Greg Walsh, who has enjoyed a production career spanning three decades working with some of the world’s most legendary artists, was quick to spot her talent; 

“All too often, new artists can be pigeon holed and their musical inspirations readily identified so when you come across someone as young as Liv, who has a natural ability to interpret any song and the capacity to deliver a performance that is not only unique but comes straight from the soul, you have to take note”

Greg knows what he’s talking about. His production of “Let’s Stay Together” launched Tina Turner’s solo career and the “Private Dancer” album which has sold over 20 million copies. 

“Liv has a long career in front of her and I’m excited to be involved from the outset. We’re taking it step by step to ensure she is given every opportunity to refine and nurture her incredible natural talent.”

Her debut single “Here’s that Rainy Day” released by  Ark Records on July 26 is that important first step.  Liv Dawson adds her own refreshingly unique style and interpretation to this hauntingly familiar song from the early fifties that has previously graced with legendary vocal performances by Lena Horne, Ella Fitzgerald, Peggy Lee and Frank Sinatra. Following in the footsteps of such luminary talent would be daunting to many, but it’s a challenge that Liv appears to have confidently taken in her stride.

For the first time, Getty Images is partnering with Ark Records and Liv Dawson, believing that the media interest that Liv has already attracted is testament to her unique talent and musicality. Lee Martin, Senior Vice President, Sales, Europe & Asia Pacific, Getty Images commented:

“We are delighted to be partnering with Ark Records and Liv Dawson on her debut single; as one of the world’s leading creators and distributors of content and music, we quickly recognised the tremendous buzz around Liv’s forthcoming single and album and we look forward to supporting her music through the Getty Images platform.”

INTERVIEW WITH ARKADE CO-FOUNDER STEPHEN MILLER

Thursday, 12 July 2012


Arkade provides a music dedicated professional platform for serious Artists, Managers & Indie Labels who want total control of their Website and Global Digital Distribution

 

arkade.com


HIT CLICK: One of the services your company offers is website building for the artist. Why should they come to Arkade for this when they can build a page on Facebook or My Space Music?

STEPHEN MILLER: A Facebook page does not replace a Website. Facebook is an essential tool for self-marketing; but should be used with a real, hosted website. Only a dedicated site can offer these essential advantages:

Control of your website look - Artists have no control over how Facebook looks and works and social networks can make wholesale changes to Artists’ pages without their consent. With your own website, you can create and control a web presence that looks the way you want it to; and no one but you can change it!

Control your Fans Experience - What do you want your fans to see and do? Social networks give you a single page on a site full of buttons, links, ads and info that are irrelevant to you and your fans. Do you really want users to click on ads for autos, tickets to other bands gigs, dating services & lotteries? On your own website, you are in control.

Control the Relationships with your Fans - MySpace, Facebook, Friends Reunited (remember them?); Social Network sites come and go but your own website is yours; you own the relationship with your fans.

You are in control - You are in control of important fan information such as email addresses and postcodes, when your fans join your mailing list, comment on your tracks or blog and buy your music or merchandise.
With your own site you can always keep in contact with your fans – even when they move on from Facebook to the next hip thing.

Control your own online business - Artists get an unbeatable 100% of the price they set their sales. Artists set the price for their products in their preferred currency & fans can buy tracks in their own preferred currency; Arkade provides a truly global platform and does all the hard work for the Artist including Artist’s sales reporting and Artist site statistics.

Legally sell your cover versions - Arkade will deduct & pay the statutory Mechanical Royalty due to the publisher/songwriter(s) on Artists’ behalf. Arkade also issues ISRCs for all tracks uploaded.

Control your Content – Post a new track, remove a track, change the mix, set & change the price, change the bio, post the latest news, sell merchandise; Artists have immediate control at their fingertips with full history log of changes.

HIT CLICK: How else can an artist promote themselves on Arkade?

STEPHEN: Arkade provides a number of powerful tools for Artists to market themselves including:
  • Mailing List management to send out News Letters, etc.
  • Blog management (picked up by search engines)
  • Share buttons link and share content with the prominent Social Network sites like Facebook, Twitter, Myspace etc.
  • Gigs posted to Artist sites are forwarded to Ents24 for inclusion in listings in many magazines & other media.
  • Artist Widgets can be placed on any website so that Artists’ music can be streamed anywhere. If fans want to download tracks, the transactions are handled by Arkade (where Artists get 100% of the price they have set for their tracks).
  • Links - Arkade provides a selection of link buttons to Artist’s site pages and individual tracks or merchandise. Post links on forums, blogs, email messages or other websites and draw traffic to your Arkade site. As we say at Arkade: “You’ve got to be Seen to Be Heard”

HIT CLICK: Which artists have found success through Arkade?

STEPHEN: Arkade has spawned a number of Artists who have gone on to sign record deals. However, due to the exclusive nature of these deals they are no longer free to operate sites on Arkade.
The list is long, but here are a few:
  • MY LUMINARIES signed to V2 record label.
  • PUGGY signed to Mercury and Universal is now dealing with their music online.
  • The REBUS track 'Work Song' featured in the recent Vodafone 3G advertisement.
  • The CARLA VALLET track 'Streets of Tomorrow' used as the theme for the Audi Q7 SUV in its advertising.
  • The TRANSLUZENT track “Blame” used as the title track for the film “Stormbreaker”

HIT CLICK: What is the feedback from Artists using Arkade?

STEPHEN: Feedback has been very positive. Here are some examples:
  • “Overall very impressive – very sleek design which is simple to understand, and focuses very well on the artist. Think the Preview Editor particularly is excellent” – Gavin Richardson / Colvex
  • “Absolutely Great!” – Bob Fries
  • “Good site – nice look to it – good feel about it. Ease of use is good.” – Jamie Malam / Floorboy
  • “Nice look and feel to the site and it’s very easy to find what you want – well done” – Tim Eyles / The Random
  • “I thought generally it is a really good, useful site that gives great opportunity to bands to get their songs on the web. We will definitely be plugging arkade on our site and to lots of other bands” – James Montague / Simple Reason
  • “Top stuff! Great to work with, great to look at, actually very inspiring from a creative point of view. And of course the business aspect of it is cutting edge” – Alex Kaupa / Red Antennae

HIT CLICK EDITORIAL COMMENT: In Chapter 7, Marketing Your Music Online and Building A Super Fanbase, the emphasis was using the social websites to market your music directly to your fans. Stephen Miller’s comments about the advantages of building your own website brings a healthy balance to the emphasis of chapter 7. 

Marketing through the social media sites is still a must, but I would agree with Arkade that having your own website that you control is vital as well. Fortunately, it is not a choice of one or the other - own website or your music pages on the social media sites - the answer is both. 


Do Artists Really Need A Professional Music Website?

Monday, 25 June 2012

by Shaun Letang of "Music Industry How To"

As someone who regularly comes into contact with a load of musicians both online and offline, one thing that strikes me is the hesitation to spend money in the music industry. Some people would sooner use their friend's home made studio to save money on studio costs, they'd rather print their own CD covers from their Argos value printer, and they'd rather spend time promoting their music to people one by one on Facebook over spending money to get broadcasted where the real fans will be.

But while all of these things will make people's music career's move slower, the thing I want to talk about today is musician's hesitation to spend money on creating an artist website.

I had someone come up to me the other day and ask how they can create their own site. They were ready to 'take their music career to the next level', and wanted a professional website to go with this new direction of theirs. I immediately forwarded them to a guide on one of my music industry websites, which showed them exactly how to create their own site.

They asked me the cost, and when I told them (It was very cheap), you could see it in their face they were already thinking of a way to turn any money they had to spend into 'free'. And what do you know, a couple of weeks later I saw them promoting a poorly created website which was not only difficult to navigate, but which also had loading times so slow I didn't want to look around for long.

The Reality Of Having A Poor Music Website

The thing is, you often get what you pay for in terms of quality. That's not to say you need to spend a fortune to get a good website up and running, but the basics such as a domain name and hosting do cost money. Nothing to break the bank, but they still require an investment all the same.

But do you need your own professional music website? Well, yes! Forget the half hearted attempts of getting your music brand online; If you're not willing to invest in a proper website, then don't create a cheap one that will turn people off your brand. Remember, sh*t sticks. So if you launch your website and it isn't good, people will remember this, and most likely not visit it again.

While you could always choose to just promote your music on social networking sites, these kind of sites should only really be used for driving traffic to your main site. Think about it, all of these websites have a life cycle. They start out, they get big (Well some of them do, most die out in the early stages), they stay big for a while and everyone thinks they're invincible, then they die out never to be heard of again.

Don't believe me? How many of you still use MySpace? What about other social sites such as Hi5?

The bottom line is this: Without your own website, you aren't building your online presence on a solid foundation. Other sites can go down, free sites don't give you all the control you need. But have your own site, and things are a lot more in your own hands.

If you want to make a music website, www.arkade.com offers dedicated music websites for Artists.

Once you have done that, check out this article on 6 pages all music websites should have.

HIT CLICK (Thriving in Tomorrow's Music Industry)

Friday, 8 June 2012

 HIT CLICK by Rory Mhor Nicoll & Marco Palmer 
Published by Mainstream & Pose Publishing

HIT CLICK IS A HIT!

GO BEHIND THE SCENES OF THE MUSIC INDUSTRY WITH PRODUCER RORY NICOLL!
Exclusive interviews with industry leaders and artists! Information you can't get online or anywhere else! Contacts that every musician should have! 

HIT CLICK is the must have book for anyone presently working in the Music Industry or attempting to enter the industry. 

HIT CLICK looks at the alchemy of a hit record, what you need to do to stand out in the crowd, digital distribution, online marketing, producing, publishing and the business side of music. Whether you want to sell ringtones or synchronized music in movies, TV and commercials, HIT CLICK is the essential book for those who not only want to survive but thrive inside the Music Industry. 

HIT CLICK will be available to purchase from Amazon and elsewhere in the paperback and Kindle format from June 22nd, 2012!

Despite the digital revolution and the massive changes in the Music Industry over the past decade, the idea of presenting the artist/band and their music to the world is still the basic premise of what needs to happen. 
HIT CLICK offers a helping hand in this process. When the labels were well fed and bloated with cash, artists were signed, coached, promoted, invested in and had the backing of a corporation to take them on to greater success.
Much of this is gone. It still exists, but it is usually a closed door to even the most deserving in the present climate. Much of an artist’s/band’s success will depend on talent, savvy and an eye for opportunities. 

HIT CLICK offers assistance in guiding the musician through the minefields on one hand and the great opportunities on the other.

HIT CLICK takes you into the mindset of a music producer and helps you plan your future album. What is a producer? What does he/she have to think about? What skills does a producer need? How does one become a producer? Perhaps you are not a producer but need to find one to work with on your music. What qualities would you look for in a producer?

HIT CLICK encourages the musician to create music with a commercial purpose. Mixing art with commerce and how to go about this is one of the many subjects addressed in the book.
One of those commercial ventures a musician might desire to enter into is synchronization. That is using their music in movies, TV shows, product advertising and almost any audio-visual pairing. HIT CLICK looks at synchronization and the related topics of film scoring, game scoring, filmic sound design and even sound effects.
Other examples of successful music partnerships with commercial activities are discussed. Hotels, restaurants, products, electronic devices, mobile phones and even events such as wedding and sporting activities all need music and HIT CLICK encourages the musician to seize these opportunities.

HIT CLICK examines the Hit record and those elusive elements that create the perfect storm for a hit record. In a chapter called The Alchemy Of A Hit Record, the science and the magic of a hit are talked about. The song idea, the emotional impact, the lyrics, the melody, hook, the musical gimmicks and much more are analyzed.

HIT CLICK asks how an artist or band can stand out in the crowd? The great challenge of any new and upcoming artist or band is being heard above everyone and everything else. On Myspace Music alone, there are 8 million artists/bands that will be vying for the love of the public. Therefore stage presentation, costume/clothing/hair, theatrical gimmicks, publicity stunts and the whole subject of publicity (which includes interviews with an American and British PR firm) is up for discussion.

Releasing an artist’s/band’s music online is yet another topic HIT CLICK addresses.
There are over 400 digital distribution/music aggregator companies and CD manufacturing sites worldwide that will take an artist’s songs, an album, the cover artwork - and distribute the music for the artist. CD Baby, Emusic.com, Broadjam, Emubands, Arkade, La Cupula House Of Music, Record Union, Indietorrent, Digidi and Routenote are interviewed in HIT CLICK and offer their collective wisdom on the subject of digital distribution. Features an exclusive interview with Arkade co-founder Stephen Miller 
HIT CLICK also looks at the business side of music. Business is anathema to most musicians. It is viewed as the antithesis of personal freedom and expression. It is part of the establishment that artists rail against. Numbers, laws, facts and figures, percentages, publishing royalties, copyright law and so forth are usually the last things a creative artist wants to think about. HIT CLICK de-mystifies and explains topics such as music publishing, licensing and the business of the performing rights organizations. Universal Music Publishing and Britain’s PRS/MCPS share insights that clear away some of the fog that many a musician finds around the business aspects of his/her art.

Lastly, HIT CLICK brings you websites, email addresses and phone numbers of helpful contacts every musician should have. There are even reviews of music programming products from Apple, Avid and NCH. 

It bears repeating: HIT CLICK is the must have handbook for musicians and everyone in the Music Industry and everyone knocking on the door wanting to be let in.
“Any book written by someone as authoritative as Rory Nicoll on the Music Industry is a must have book!” - Graham Gold - KISS FM


Available on Amazon 

Now available

Hit Click 2 The Master Class: Music Industry Master Class



###

A Facebook Page does not replace a Website

Wednesday, 18 April 2012

Facebook is an essential tool for self-marketing; but should be used with a real, hosted website. Only a dedicated site can offer these essential advantages:

Control of your website look - You have no control over how Facebook looks and works and social networks can make wholesale changes to your page without your consent. On your own website, you can create and control a web presence that looks the way you want it to; and no one but you can change it!

Control your Fans Experience - What do you want your fans to see and do? Social networks give you a single page on a site full of buttons, links, ads and info that is irrelevant to you and your fans. Do you want users to click on ads for autos, tickets to other bands gigs, dating services & lotteries? On your own website, you are in control.

Control the Relationships with your Fans - MySpace, Facebook, Friends Reunited (remember them?); Social Network sites come and go but your own website is yours;
You own the relationship with your fans
You are in control of important fan information like email addresses and phone numbers when your fans join your mailing list, comment on your tracks or blog, and buy your music or merchandise. With your own site you can always keep in contact with your fans – even when they move on from Facebook to the next hip thing.

Control your own online business - Get an unbeatable 100% of the price you set for all your sales on Arkade.  Artist’s widgets effectively play your tracks & videos on your Facebook page and link fans to your Arkade site for downloads.
Plus, you can legally sell your cover versions!  - Arkade will deduct & pay the statutory Mechanical Royalty due to the publisher/songwriter(s) on your behalf.

Control your Content – post a new track, remove a track, change the mix, change the price, change the bio, post latest news, sell merchandise; immediate control at the click of your mouse (with full history log of changes).

Want to be Part of the Music Revolution? Build a professional Artist website with Arkade in minutes.

·         Free 30 day Trial Pack
·         No obligations
·         No Credit Card required
·         Cancel anytime
·         No cancellation fees

Create a professional website with Arkade where you have complete control!

Fan Base Expansion

Wednesday, 14 March 2012

Direct Marketing


The Arkade Direct Marketing Service allows you to create email messages and create or import and manage mailing lists. Used effectively this is a powerful tool that will allow you to expand your fan base and keep fans up to date with your latest news and products.

Tracking Statistics displays a table showing the time and date of each message sent using the direct marketing system. A "View Statistics" function is available for each message sent using the system to analyse the effectiveness of your mail out.

The comprehensive online User Guide explains in detail how to manage and operate your Artist Site on Arkade.

All you need to know about ISRC UPC and EAN Numbers

Monday, 13 February 2012

ISRC Numbers

 

Arkade is authorised by IFPI to issue ISRCs for music tracks uploaded to Arkade and the integration of an automated ISRC generator on Arkade means that Artists posting their tracks on their Arkade site can now simply generate a unique ISRC number to be associated with each track.


The ISRC (International Standard Recording Code) is the international identification system for sound recordings and music video recordings. Each ISRC is a unique and permanent identifier for a specific recording which can be permanently encoded into a track’s Meta Data as its digital fingerprint.

Each ISRC number is unique and only relates to one individual track. Each version or mix of a track must have its own unique ISRC. For collections of tracks such as an EP or Album or merchandise (CD), an EAN or UPC number is required.

Encoded ISRCs provide the means to automatically identify recordings for royalty payments.

The International Federation of the Phonographic Industry (IFPI) recommends that all music producers use ISRC.

Benefits of using ISRC

The ISRC system is the key to royalty collection for recordings in the digital information age.
  • ISRC is a unique, reliable, international identification system.
  • ISRC provides a unique tool for the purpose of rights administration.
  • ISRC is a useful identification tool in the electronic distribution of music.
  • ISRCs are readable by hardware already used in the recording industry.
  • ISRCs can be used without requiring investment in special equipment or technologies.
  • ISRCs are a mandatory requirement of Official Chart governing bodies.

 

UPC and EAN Numbers


A UPC (12 Digit Universal Product Code number) or EAN (13 digit European Article Number) is simply a number which can be exclusively associated with your Album, EP, Single or Merchandise Item. Unlike an ISRC number which is used to identify an individual recording a UPC or EAN number is used to identify a group of recordings or a physical product.

Arkade recommends that you use an EAN number which can be purchased for a small charge without requiring that you become a member of an issuing agency. This single licence option has been designed for independent music makers and small labels. To apply visit http://www.gs1uk.org/

A wide range of software options to generate barcodes are available and GS1 provide a free service to check the validity of your barcode. For more information on UPC, EAN and barcodes visit the GS1 site at http://www.gs1.org/

Getting your tracks mastered - the mystery unravelled

Thursday, 22 December 2011

The reasons for getting your tracks mastered are many: your tracks may sound slightly dull and lifeless compared to commercial CDs; they may lack power or punch; they may sound tinny or lack depth and clarity. All of these things can be corrected at the mastering stage. Mastering is also used to compile your tracks, decide a running order, and choose how long the gaps should be between tracks or even if they fade from one into the next.

Mastering shouldn't be seen as a luxury. It is a definitive stage of the music production process and it's as important as any other. There is both creativity and technique in mastering - it's not just about making music louder. Every commercial CD or vinyl has been mastered by a professional.

A good mastering engineer can boost the level of your tracks without losing depth or dynamics, meaning they won't sound quiet when compared to other CDs, but they won't have the life squashed out of them making them sound lifeless and uninteresting. Over compressed material is also very tiring to listen to - a common problem when music is mastered with only peak level in mind. A skilled engineer can add brightness without making the track sound harsh, and warmth without making the mix sound muddy.

If you are looking to sell your music as a product it needs to sound as good as other music that is also available. Mastering can help make a demo or semi professional recording come to life and compete with professional recordings. Using a engineer who has listened to thousands of recordings in every different genre brings invaluable fresh ears to your music. They'll know exactly what your track needs to make it sound as it was intended.

Alternatively, if you are sending your music to record companies in the hope of securing a record deal, mastering will help your tracks to stand out from the others. It will burst out from the speakers, sounding more like the finished article than a half finished product. Giving people the impression that you are capable of producing work of such high quality is imperative in making them believe in what you are doing.

Although mastering can be used as a corrective process there are limits, and often going back to the mix is a better way of achieving the desired results. Simple things like enhancing a vocal or adding bass is easy, but removing a badly played part is obviously impossible as the engineer only has access to the stereo file and not the multitrack.

Despite this, magic can be done in a mastering suite - over prominent vocals can sit better in the mix with compression, sibilance problems can be cured with de essers, clicks and pops can be removed digitally and, with careful equalisation, hidden parts can be brought forward and given more presence, improving the balance of the mix.

Music recorded entirely in the digital domain can sometimes suffer by sounding hard and unforgiving. Using analogue processors adds musicality and warmth, rounding off the edges that digital music can have. Conversely, tracks recorded entirely on analogue tape can sometimes lack brightness and clarity which can be added with digital processing. It's also possible to remove background noise such as hiss that some analogue recordings can suffer from. It's important however that although these processes are applied, the feel of the original track is not lost. For example a de hissed track may now sound dull or lacking "air." There is always a compromise to achieve the best results and an experienced engineer knows when and where to draw the line.

Simple and complex editing is also possible at the mastering stage. Perhaps you need a radio edit where you shorten the intro, lose a verse, or have a quicker fade at the end. You may need different versions for different purposes - a 30 second sampler for a website for example. You may also have a specially extended album version. This can all be accomplished quickly and easily during mastering.

Another key part of mastering is making an EP or album gel together. This could involve taking tracks that were recorded at different times or places and making them sound like a complete and homogenous body of work. It also involves tweaking levels, so that the individual tracks are sympathetic to each other, and careful equalisation so that sonically they complement each other.

Using the best equipment means you get the benefit of analogue outboard compressors and equalisers with the accuracy and precision of the digital domain. Using the best engineers means you get the benefit of years of experience and someone who knows how to get the very best results from that equipment.

Sending the mastering room a reference CD is also useful. This will give the engineer a good indication as to how you hear your music sounding i.e. the balance of top end to bass, and how present the mid range is. It will also be possible to hear the dynamic range of your chosen reference to ensure that your material doesn't suffer from over compression unless that is part of the desired sound.

At the end of the process you'll get a 'red book standard master CD' which is suitable for manufacturing and duplication. You'll also get a reference CD which can be used to listen to your tracks in different environments, enabling you to approve the work.

PQ Coding will be provided by all good mastering rooms. This is the information on the CD that details, amongst other things, start times and track spacing. Imbedding ISRC's is also standard for professional studios. This code is attached to each song for the purposes of identification should your tracks be played on radio for example. This code is unique to your song.

Finding a good mastering engineer with a good room is easier said than done. There are plenty of companies who will charge competitive rates to cut your tracks, but beware. If an offer looks too good to be true it probably is. Sometimes cheap companies will rush jobs through and concentrate more on quantity that quality. This will invariably affect the quality of your music. Unfortunately though, cost is usually one of the biggest factors in determining who you can use to master your music.

As already stated, mastering isn't a luxury. All music should be mastered if you want it to sound professional.

Enquiries to info@arkade.com

How to create an Artist Site on Arkade

Monday, 5 December 2011

Creating an Artist Site on Arkade is easy and the online User Guide will help you every step of the way.

1. After you have registered, Login and click 'Create an Artist Site' on the Arkade home page.

2. Enter the Name of your Artist Site in the box provided and also the Artist Email address. Confirm the Artist Name and Email address.

3. Chose from the Arkade Subscription Packs available a pack that's right for you; from a starter 30 day FREE 'Trial Pack' to fully featured packs for the serious Artist and professional indie labels. Click on 'Get Pack' next to the pack of your choice.

You will be sent an email confirmation of the transaction.

Your Artist Site is ready for you to populate with your content.

Note: Details about how to manage your site are provided in the Online User Guide, which explains how to upload your content and operate your site.

What The Beatles Can Teach You About Blogs...

Saturday, 29 October 2011

Yes, the Beatles were pre-blogs, pre-internet, pre-MTV... pre- just about everything, but they can still teach you a thing or two about success.

After all, if you think it's tough getting noticed today, imagine what it was like before artists had access to resources like the Arkade.

So, what was it that made the Beatles a hit? Or for that matter the Sex-Pistols? Or Oasis?

Great songs? Partly.

Let's think for a moment...

Four plucky, working-class lads from Liverpool with strange haircuts... A group of London punks who wanted to bring down the establishment... Two brothers from Manchester with attitude and rock-solid belief in their talent...

As well as making amazing music, they were all groups with a fantastic story. A story which captured the imagination of record labels and public alike.

Armed with this knowledge you can see the importance of blogging: a blog is a way to tell your group's story.

And what's more, a blog can help your band get international recognition and even a record deal, if the story is interesting enough.

The Greatest Story Ever Told

Okay, you know the importance of a good story, and you know that a blog is one way you can promote that story. It's decision time. What is your band's story?

Don't worry if you can't immediately answer the question. Every group has a story, the problem for most bands is that they don't know how to articulate it.

It all boils down to three things:-
1.Where You're From - Not just geographically, but in terms of class, gender, ethnicity, and anything about you that you can't change (unless you're Michael Jackson).
2.Who You Are - What is your group's image? Don't say you don't think about these things. Even jeans and a t-shirt is a look. And what is your attitude? Are you arty intellectuals? Streetwise rappers? Arty rappers?
3.Where You're Going - What is it you're trying to do? Are you on some messianic mission to bring about universal peace and goodwill, or are you just trying to sleep with a lot of women (and/or men)?

Work hard on deciding how you are going to project these three factors, and your band's image will be a lot more focused and resonant as a result.

The Truth and Nothing But

While you need to have a great story, don't go making one up. There's nothing worse than watching a group of middle-class fops pretending to be hard.

Be yourself.

Tell your tale.

You'll soon see a change in the way that people react. Let's face it, everyone loves a great story.

Isn't it time the world heard yours?

Arkade thought of the day

Wednesday, 19 October 2011

“Magnetic Personality” and “Magnetic Attraction”

“Magnetic Personality” and “Magnetic Attraction” are phrases often used to describe bands and the effect they have on their audience. Taken literally, perhaps there is something to learn from this, especially if the fundamental properties of magnets are considered.
·         The stronger the magnet the greater the force. The more effort you put into your marketing, the greater its effect will be. Obvious perhaps, but don’t rely on 3rd party marketers who know nothing about you and lump you into pre-defined campaigns. You are the magnet, your ideas will always be best as they will reflect what you really are.
·         Magnets attract as strongly as they repel. Remember your marketing effort can repel fans away from you just as easily as it can draw them to you. Pay attention to the detail, what you say and how it is presented is always important. Never release any marketing media that is not 100% in keeping with your style, taste and philosophy.
·         Magnets have two distinct poles, North and South. One can be considered as a positive force the other a negative. Always ensure your marketing messages are consistent.
·         Unlike poles attract, like poles repel. Dare to be different. The more unique you are, the more likely you are to attract fans. Certainly in the early stages your style, taste and philosophy should be unusual. Don’t try and be like your fans, get them to want to be like you and remember as soon as they connect your magnetism will pass through them to others. A dedicated fan that is attracted to you will attract other fans themselves. Ensure all your fans are empowered to repeat your message and remember the more you give them the more likely they are to attract others.

·        The force is always strongest close to the poles. If you imagine yourselves as the font of the magnetic force, the music and marketing media that conveys your message can only ever be a lesser fragment of that initial force. The force of attraction is therefore always going to be the strongest the closer you physically are to your fans. Get out there and use social media to connect personally wherever and as often as you can.
·         If a magnet is broken into pieces each fragment has its own North and South pole. If you imagine the band as a whole, the magnetic power of the band members is always going to be the strongest as a single unit. That being said, the efforts of individual members, whilst less powerful in themselves all have a part to play.
Although marketing media has changed, marketing principles have fundamentally remained unchanged. Many are daunted by the prospect of marketing themselves, but perhaps imagining yourselves as a huge horseshoe magnet and your fans as millions of iron filings might help  you to come up with some new and refreshing angles.

Getting your band on film… by Silvertip Films

Friday, 14 October 2011

Having a music video is increasingly important for an unsigned band – but you might ask why?

It shows you are serious and committed to yourselves and your music and to making it in the business. Put it this way – if you aren’t prepared to invest money into yourself, why would any record label?
Your fanbase, which is likely growing all the time if you are gigging a lot, will want to see you in action outside of a live show and also, importantly, a music video can show potential fans as well as the executives at the record label , who you are and what you sound like in 4 minutes or under. That’s vital information to get across to people and convince them you are worth investigating further.
Silvertip Films are on the same level as you – serious, passionate, committed and driven, to both filmmaking and music.
We have shot numerous music videos for bands and singers – both independent and signed to a label. These videos have achieved broadcast both in the UK (Channels like NME TV, Tuune, The Box, Fizz and more) and around the world and they have amassed Youtube view counts in the hundreds of thousands.
Our crew members have a wealth of experience between then which we bring to every project we undertake and we foster a collaborative working relationship between us and you to create a finished video everyone is happy with and has enjoyed working on.
A video doesn’t have to cost a fortune to be professionally shot and present you in the best way possible. It really doesn’t!
Of course, the more budget you have, the more we can do but at an entry-level point, a video which features you performing, in a good location, can be shot in a day and edited in two. Anything additional to the pre-production, production and post-production time would be extra cost – this covers things like location hire, actors and actresses, lighting, additional camera equipment and so on.
Come and talk to us…
Tell us what you want in your video or ask us to pitch an idea or two. Tell us what your budget is and we will work within it to be best possible results. We can give you a tailored quote depending on what you want, always with the most cost effective way of shooting in mind.
We’re here to bring your vision to screen and make it happen and make you look great.
Take a look at our website at www.silvertipfilms.co.uk where you can see our showreel and full videos from our portfolio. Get in touch with us via the contact form or directly via info@silvertipfilms.co.uk
10% discount if you tell us you came via Arkade.com

Friday, 7 October 2011



Blame
An uplifting and moving track featuring the incredible vocal talents of Carla Vallet. The title track of the blockbuster movie "Stormbreaker" starring Alex Pettyfer, Alicia Silverstone, Ewan McGregor and Mickey Rourke amongst others.

Buy Best Of Transluzent from Transluzent at Arkade now!!

Arkade Grant of Rights

Sunday, 11 September 2011

What rights am I granting to Arkade?


As you'll see in the Arkade Terms and Conditions, you grant Arkade only these rights:
  • You grant Arkade the non-exclusive right to deliver your downloads to your customers.
  • You grant Arkade the right to collect and transfer to you all the money owed to you from the sale of your music through Arkade.
  • You grant Arkade the right to use the name(s), photographs and likenesses, artwork images, biographical and other information provided by you in connection with your Artist Site & content.
IMPORTANT: Arkade does not own your songs, your masters, your copyrights, or the rights to any art work or band photo you submit. You maintain all ownership and control of all your rights. Also remember, Arkade gets no rights to manufacture CDs, vinyl, or anything else. These are your rights, not ours.

Display Your Videos on Arkade

Friday, 9 September 2011

If you have uploaded videos to YouTube, you can easily show them on your Arkade site.

You can add additional credits to your Video Page and manage the way your videos are presented to fans.

You can add or remove videos from your Arkade Site at any time

The online User Guide explains step by step how to Link to your YouTube site and manage your Videos on Arkade.

Promote your Arkade Site

Saturday, 3 September 2011

Some ideas for promoting yourself:

Link your Facebook page and other websites to your Arkade Site

Friday, 2 September 2011

Arkade Links provides a selection of link buttons with a description and an example of what the link will look like.

You can generate HTML code for links to the Arkade Home Page, your Artist Site, individual tracks or bundles, or your merchandise products for placement on any web site.

Linking to your site is the best way to generate traffic. Post links on forums, blogs, email messages or other websites and draw traffic to your Arkade site. Remember "You've got to be seen to Be Heard"

The online User Guide explains in detail how to get your Links from Arkade.

Manage your own Artist Blog on Arkade

Saturday, 27 August 2011

Arkade provides you with the tools to create manage and maintain your Artist blog.

Blogging is an integral part of marketing yourself or your band and a great way of communicating with those who are interested in you.

Blogging has the added advantage of improving your 'visibility' on the various search engines and improving your search engine ranking so those who don't yet know about you stand more chance of finding you in the future.

Blogs should be entertaining and can be about anything…. "Life On The Road", "In Rehearsal", "In The Studio", "Auditions", "Five Go Mad in Berkshire" whatever you like.

You will be advised by email if visitors to your site or Arkade as a whole add comments to your blog. You have the option to approve any added comments and decide whether they should be published to your "Live" blog

The online User Guide explains in detail how to manage your Blogs on Arkade.

Product Pricing on Arkade

Tuesday, 23 August 2011

On Arkade, you set the price for all your tracks and products and 100% of the price you set will be paid to you for all sales.

Arkade enables Artists to set special pricing offers:

Promotion 1: Introductory Offer you can set a Price for a limited number of sales to be made at a special Price.

Promotion 2: Limited Availability you can limit the total number of sales available.

You can offer both promotions at the same time.

You can also change the price of your products at any time. A Price History log allows you to keep track of any changes in prices that you have made to the various items for sale on your site.

Arkade Widgets

Friday, 19 August 2011

Widgets


Embed your music content and videos on any site.

Select which tracks you want to be available in the Music Widget.

Select which videos you want to be available in the Video Widget.

The comprehensive online User Guide explains in detail how to manage and operate your Artist Site on Arkade

Tiered Administration

Friday, 12 August 2011

Administrator Permissions

User Access enables you to authorise other people (secondary users) to edit or manage your site or specific pages within your site.

For example one band member can run the Gallery, Events & News pages and the Band leader or Manager can manage the tracks, merchandise and pricing.

User permissions can be created, amended or cancelled at any time

Arkade: Mecrchandise

Wednesday, 10 August 2011

Merchandise - Physical Product Handling

Manage your physical product sales from Arkade.

Physical products are any product that cannot be downloaded. (T-shirts, caps, badges, CD, vinyl records, or any other kind of merchandising) that you have in stock and available for sale.

On Arkade you can define your products, select images for them, price and bundle them and just as with digital products you can also set special promotional offers.

With the Arkade Order Tracking System, you can fulfil your deliveries efficiently and manage your stock inventory – includes order forwarding, order tracking, order status and stock control.

Arkade: Gig & Events Listings

Friday, 5 August 2011

Gig / Events Listings

Use the Events page to publish details of forthcoming gigs, launch parties, or any other events that you want to publicise.

Live events are one of the quickest ways to develop and maintain your core fan base so make sure you use this feature to let fans know where they can get to see you live.

Events published on Arkade are forwarded to Ents 24 to ensure your gigs get publicised in other media.

Arkade: Direct Marketing

Thursday, 4 August 2011

Fan Base Expansion

 

The Arkade Direct Marketing Service allows you to create messages and create or import and manage Mailing Lists.

Used effectively this is a powerful tool that will allow you to expand your fan base and keep fans up to date with your latest gigs, news and releasess.

Tracking Statistics displays a table showing the time and date of each message sent using the direct marketing system. A "View Statistics" function is available for each message sent using the system to analyse the effectiveness of your mail out.

Arkade: Pricing Control

Tuesday, 2 August 2011

Variable Pricing Control

At Arkade you are free to set the price for your tracks and 100% of the price you set will be paid to you for all sales.

Arkade enables Artists to set special pricing offers:
Promotion 1: Introductory Offer you can set a Price for a limited number of sales to be made at a special Price.

Promotion 2: Limited Availability you can limit the total number of sales available.

You can offer both promotions at the same time

The comprehensive online User Guide explains in detail how to manage and operate your Artist Site on Arkade.

Arkade: Digital Music Handling

Saturday, 30 July 2011

Arkade: Digital Music Handling

3 easy steps to get your music into business:

Step1: Upload Music

Upload tracks to your storage area (Music Bin) using the simple Uploader Tool.


MP3 Tracks can be uploaded and removed at any time.

Previews, streams and downloads are the same quality (MP3 format) as uploaded.

Step 2: Music Bin


Edit the track details and add an image/artwork that will be embedded as Track Meta Data.

The information you enter will ensure that the Artist Name, Track Name, Genre, ISRC, Image, etc (Meta Data) always accompany your track when streamed or downloaded.


Define the preview segment using the Arkade Preview Editor and create Ringtones.

Get ISRC numbers for all your uploaded tracks (not available with Trial Pack).
 
Step 3: Music Page

Post music onto the live area of your site from your Music Bin.

Remove items from your live site at any time without deleting them from your Music Bin.

Bundle products together - this can be solely digital items (MP3s) or physical products (vinyls, CD’s, t-shirts, etc) - or a combination of the two.

Set the price for your tracks and bundles and create Special Promotions.

The comprehensive online User Guide explains in detail how to manage and operate your Artist Site on Arkade.

Arkade: Profile Handling

Friday, 29 July 2011

Profile Handling on Arkade



Home Page

You can create or alter the main message that will appear on your site's homepage. This is the page that visitors see first when visiting your site, so this page is for your bio to introduce yourself or your band to your fans and potential customers. You can also upload an image to go with your bio.

Welcome Message and Band Logo

A 'Welcome Message and Band Logo' can be posted to the Left Column panel, which will appear on the left hand panel of ALL the pages on your site, so use this space to display your main picture (band logo) and some text welcoming fans to your site.

News Page

Keep your news items updated frequently…. Old news is the quickest way to lose fan interest!

Events Page

Use the Events page to publish details of forthcoming gigs, launch parties, or any other events that you want to publicise.
Events posted here are forwarded to Ents24 where your gigs get publicised in magazines other media.

Credits Page

Everyone loves to receive a credit. Keep your team happy by using this page to publicly thank those that help you.
The comprehensive online User Guide explains in detail how to manage and operate your Artist Site on Arkade.